Why I need to carry
out primary/secondary research both Qualitative and quantitative.
Primary data is data
collected personally.
Secondary data is data
collected by a previous source and used again.
Qualitative data is
questions/research collected which is very open ended and free to be
opinionated.
Quantitative data is
questions/research collected that is very closed ended and is used to collect
specific parts of data fast and in a large quantity.
I need to collect
primary data to make sure is not biased is anyway and also to get updated
results on my questionnaire.
I need to collect
secondary data to back up the results I find on my primary data.
I need to collect qualitative
data to have a broader idea of data.
I need to collect quantitative
data to back up the qualitative data and have an idea of the amount of
publicity entailed.
No comments:
Post a Comment